If you have ever worked with OTAs, you can empathize when you hear the words “necessary evil.” Our clients repeatedly tell us “we hate the margins, but we need their business.” After all, independent hotels are paying up to 30% commission for every booking, so it’s natural to question whether or not you need to partner with OTAs like Expedia, Priceline, and Orbitz. With an effective OTA strategy in place, you will not only increase the ADR from the OTA channel, but you will also see an increase in ADR from your direct channels leading to the highest RevPar levels your hotel has ever achieved. Lights On has a proven model that has helped over 20 hotels beat the competition using the Lights On OTA strategy.
Lights On can develop a tailored OTA strategy that will help you increase your ADR. Lights On has the working experience of knowing which promotions are most effective as well as knowing which partners to work with to target specific booking periods.
From filling in need periods to adding additional base, Lights On can help you increase occupancy where needed. Most importantly, Lights On works closely with all major OTAs and has maintained relationships with the market management team.