Social Media Marketing for Hotels: 3 Tips
Making Social Media Work
Nowadays, who doesn’t know or haven’t heard of Social Media? Facebook, Instagram, Twitter – these are some of the most popular social media platforms and because of the millions of members in each platform, they’ve become highly useful marketing tools. As a hotelier, it’s best to take advantage of the many benefits of social media marketing. Below you’ll find 3 tips that’ll help make social media marketing for hotels work for you!
Tip #1: Come up with a Social Media Strategy
In whatever project or undertaking, you’ll need a plan. Before creating Facebook, Twitter, LinkedIn, or Instagram posts, for example, you have to come up with a strategy. Social media marketing for hotels won’t be successful if you don’t think about your main goal first. Is it to boost guest bookings? Is it to make your hotel name or brand known?
Next, know your target audience. What are their likes and dislikes? What’s their age range? Are you targeting business people, or are you targeting couples and families? If you know your audience, you’ll be able to create interesting and relevant social media posts that’ll help you reach your goal.
Once you have your social media strategy or social media marketing plan in place, you can proceed to the next steps and test what works and what doesn’t.
Tip #2: Be Consistent
Social media marketing for hotels won’t work if you’re not consistent with your posting schedule. If you post every other month, it’ll be no use. Regular posting is key e.g. scheduling posts a few times a week, month after month. Scheduling social media content regularly “reminds” your target audience that you’re still in business and is also a way of promoting your deals, rooms, services, etc.
Tip #3: Engage with Your Audience
Don’t ignore your audience. Take time to reply to comments and questions – whether on your timeline, or via direct messaging. Reply within 24 hours. Frequent delays in your replies will lead to a loss of interest from your audience. If you want social media marketing for hotels to result in better branding, more bookings, and more profits, do not forget to engage with your audience!
Let the Lights On Digital Team help build a unique social media presence for your hotel, grow your followers, and improve your chances of dominating the hospitality industry! Aside from specializing in Web Direct Marketing, we’re also highly experienced in Revenue Management and OTA Management. Contact us to learn more!