Revenue Management

Every hotel has essentially the same criteria to measure their revenue management team’s success – how the hotel’s RevPar compares to the competition. The primary goal for revenue management is to increase RevPar as much as possible by achieving the optimal ration of occupancy and rate. This is achieved through a combination of setting the right price for each day, as well as ensuring there are enough demand-generating initiatives in place by working with both sales and marketing.

Today, revenue management is no longer just about data-analysis skills, but requires equal finesse in communicating with the entire hotel team to ensure everyone is making informed decisions on ways to bring in the right mix of business.

Certification in Hotel Industry Analytics

Instrumental in rebuilding our hotel’s brand post renovation

“Lights On has been instrumental in rebuilding our hotel’s brand post renovation. With their strategic insights we have reached historic levels for each of our key revenue metrics, far exceeding our expectations. We have greatly enjoyed working with their team and are continually impressed with their discerning advisement.”
Written by: Markus Schale, General Manager, Hotel Wailea.
Hotel Revenue Management
5 / 5 stars

How can we help you?

Our Revenue Management Concierge service focuses on driving RevPar through services customized to your hotel. Our customized service level gives you the option to alleviate stress related to managing the role of revenue management so that you can focus on your guests at your hotel.

Did you unexpectedly lose your revenue manager?

Lights On Revenue Management Concierge can step in and perform the day-to-day duties of a revenue manager while you find the right candidate for your hotel. Hotel companies worldwide are in a revenue manager hiring frenzy and there is simply a shortage of qualified candidates. Don’t settle for just anyone. Find the right revenue manager at your own pace as Lights On assists during the transitional period.

Did you have outstanding RM projects piling up?

Lights On can be your revenue management resource for helping complete specific projects or to off-load repetitive tasks so you can focus on the strategy.

Do you need an advisor to your onsite revenue manager?

Lights On can bring your new revenue manager up to speed on what is going on within the market place to help shorten the learning curve for a new market. In addition, we can provide on-going training so your revenue manager becomes a veteran in no time.

Revenue Optimization Services

Our Total Revenue Management service identifies and maximizes all potential revenue opportunities for your hotel. Lights On Total Revenue Management service allows you to completely offload the revenue management responsibilities from establishing pricing levels for all segments to formulating long and short-term strategies.

  • Intelligent Pricing Optimization
  • Demand Generating Initiatives
  • Channel Management
  • Market Trend Analysis Reporting
  • Competitive Set Analysis
  • Custom Reports – client driven, highly specialized reports

Why Lights On Revenue Management Services?

Lights On Revenue Optimization integrates local market demand forecasting, competitive data analysis, and price sensitivity modeling enabling us to recommend targeted pricing each day for a full year. We have a unique approach to price optimization with our ability to analyze price trends within the market. The result is we can anticipate and react quickly to market changes and identify demand-generating opportunities.

Revenue optimization may seem easy especially during high season or during periods where your hotel is seeing compression within the city. The true test comes during the low season when dropping rates to the floor doesn’t seem to have much effect. We are low-season specialists. We give you peace of mind throughout the year so your hotel is always busy. Usually hotel revenue management strategy is reactive to what is happening in the market place. Lights On employs a proactive revenue optimization strategy to ensure your hotel is ahead of the competition.