Patrick is a dedicated performance marketer. He has 15 years of experience delivering phenomenal online marketing results, a bachelors degree in computer systems, and has played various roles from entrepreneur, executive, to coder & designer, to project manager in the production of hundreds of web projects.

He is fascinated with  leisure destination guest booking habits and consumer psychology studies through web analytics. Patrick is excited about and believes in empowering owners and hotel managers through data.

Will is a pricing expert with a passion for technology. With over 10 years of experience pricing from hotel rooms to technology products, Will has brought entrepreneurial insight in his ability to think outside the box for strategies on reviving distressed properties.

Previously, Will managed the revenue strategy for 15 properties as well as oversee the online channel, achieving record breaking RevPar growth during his tenure. Will holds a BA in Economics from University of Chicago where he studied optimal pricing algorithms.