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in the Dark.

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3:10 AM
HI •
6:10 AM
CA

We use data to shed light on insights,

opportunities, and issues that have a

big impact on your bottom line.

47%
AVERAGE YOY REVENUE GROWTH
50+
businesses managed
$347M
ANNUAL sALES DELIVERED FOR OUR CLIENTS
OUR WORK
What We Do
Digital Marketing

Our comprehensive marketing services account for every step of your customer's journey. From content development to tell your brand story to optimized traffic-generating ads to conversion-focused website development, we ensure loyal repeat guests.

MARKETING STRATEGY
SOCIAL MEDIA MANAGEMENT
SEARCH ENGINE MARKETING (SEM)
WEBSITE DESIGN
WEB DEVELOPMENT
SEARCH ENGINE OPTIMIZATION (SE0)
Revenue Management

Revenue management is more than data analysis. Our unique approach allows your property to achieve the optimal balance between rates and occupancy via proven demand-generating initiatives and daily rate reviews.

Pricing Optimization
Demand GENERATION
OTA Channel Management
MARKET TREND ANALYSIS
Competitive Set Analysis
CUSTOM REPORTING
Revenue Management

Revenue management is more than data analysis. Our unique approach allows your property to achieve the optimal balance between rates and occupancy via proven demand-generating initiatives and daily rate reviews.

Digital Marketing

Our comprehensive marketing services account for every step of your customer's journey. From content development to tell your brand story to optimized traffic-generating ads to conversion-focused website development, we ensure loyal repeat guests.

Pricing Optimization
Demand GENERATION
OTA Channel Management
MARKET TREND ANALYSIS
Competitive Set Analysis
CUSTOM REPORTING
Web Design and Development
Web customization
WEB ANALYTICS
CONTENT DEVELOPMENT
Social media management
List Service
Latest Work
130% RevPar Growth vs 2019
RSVP Hotel
Web  •  Marketing  •  Revenue Management
BOZEMAN, MT
#1 Rated Hawaii Hotel on TripAdvisor
Hotel Wailea
Web  •  Social Media  •  Revenue Management
WAILEA, HI
2021 Pele Award - Consumer Website
Kaimana Beach Hotel
Web  •  Marketing  •  Social Media •  Revenue Management
WAIKIKI, HI
Conde Nast Traveler Readers' Choice 2021
The Surfjack
Web  •  Marketing • Revenue Management
WAIKIKI, HI
2020 Forbes Travel Guide Hotel of the Year
Twin Farms
Web  •  Marketing
barnard, vt
OUR PARTNERS
In Good Company
Our comprehensive, goal-driven process ensures a unique approach for each of our clients, yet always delivers maximum visibility and revenue.
We're only as good as our clients, and they're great!

"Lights On has been instrumental in rebuilding our hotel's brand post renovation. With their strategic insights we have reached historic levels for each of our key revenue metrics, far exceeding our expectations. We have greatly enjoyed working with their team and are continually impressed with their discerning advisement."

MARKUS SCHALE, GENERAL MANAGER
Hotel Wailea, Relais & Châteaux

“Lights On perfectly complements our strengths at Hawaiian Hotels & Resorts, and these initial financial results speak volumes. We look forward to our continued work together to enhance the destination through industry-leading management strategies and superior guest experience."

TOM BELL, PRESIDENT
Hawaiian Hotels & Resorts

“Will Song, co-founder of Lights On, pays close attention to the pricing terrain and reacts to it instantly. He is one of the best revenue managers I've ever come across."

MICHAEL DAILEY, OWNER OPERATOR
The Equus
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"Kualoa has been a Lights On customer for the past 5+ years and has experienced tremendous growth since partnering with Patrick and the team. I appreciate the quick response times *(24/7) and attentiveness to details and I constantly get compliments on the look and feel of our website from customers and industry professionals alike. We're looking forward to a future upgrade and a continued and expanding partnership."

FRANK AMONG, DIRECTOR OF SALES & MARKETING
Kualoa Ranch Hawai'i

"Lights On has been key to growing our online presence for ABC Stores and for launching our new brands Basalt, Lineage, and Dukes Lane. Their team is quick, competent, and committed to our success."

MILES ODA, VICE PRESIDENT
ABC Stores

"We saw a 20% boost in room sales using Light On. Patrick and his team helped us build our business into the #1 ranked hotel on Trip Advisor for our area. Working with Lights On  has been a game changer for our business."

Hillary Folkvord, GENERAL MANAGER
RSVP Hotel, Bozeman Montana

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"It has been an honor and pleasure partnering with Lights On for our Website & E-Commerce needs.  Having previously worked with Patrick Ahler and Will Song, choosing Lights On was an easy choice because of their reputation and tenacity and they did not disappoint. LO made the transition from management company to independent hotel seamless and immediately the website revenue stabilized and now exceeds any web production in the history of the hotel.  It has been a dream to have direct business, property and website, to lead the pack.  And the silver lining through the pandemic until today has been the shift to a direct business hotel.  Thank you Lights On for your diligence and hard work to put The Surfjack Hotel & Swim Club in the forefront of boutique hotels in Hawaii.  Mahalo!"

Lady Lyn Eastman, General Manager
THE SURFJACK
About Us
We're Different

Our progressive approach combines the power of digital marketing and revenue management to deliver informed strategies and results.

1
Transparent

No more wondering about your performance. Get clear, concise reporting. It’s refreshing.

2
Data-Driven

Make accurate and informed decisions thanks to easy-to-understand dashboard insights.

3
Client-Focused

We are an extension of you. Your best results are always our top priority.

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Contact
info@lightson.co
800.990.2933
Honolulu, HI 96814
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Hawaii
1357 Kapiolani Boulevard
Suite 1110
Honolulu, HI 96814
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