Performance Marketing

3:10 PM HI • 5:10 PM CA
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Boost Your Returns
HOTELS

In the competitive world of hospitality, a targeted ad strategy is crucial. Our performance marketing services ensure your ads are effective and deliver a positive return on ad spend.

These are essential questions that must be answered if you are to protect and grow your brand through paid ads. We work tirelessly to make sure that your ads are effective and your returns are exponential.

You can arrange for an initial review of your advertising and current marketing efforts by contacting us today.

Why Choose Us
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Tailored Digital Strategy

Customized campaigns to highlight your hotel's unique offerings.

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Deep Expertise

Over 20 years in digital advertising with unmatched industry insights.

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Dynamic Web Growth

High-quality websites designed for optimal user experience.

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Proven Success

Strategies that drive visibility and long-term growth.

Our Services
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Search Engine Marketing (SEM)

Intensive keyword research and optimal bids on relevant searches to maximize ad performance.

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Social Media Marketing

Highly targeted ads on platforms like Facebook, Instagram, and TikTok to engage potential guests.

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Display Advertising

Visually appealing ads crafted by skilled designers using the latest technologies.

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Reputation Channels

Strategic ad placement on platforms like TripAdvisor and Yelp to enhance reputation management.

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Metasearch Advertising

Capitalizing on fast-growing booking channels with expert revenue management integration.

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Remarketing

Serving ads to previous website visitors to convert warm leads into bookings.

Data-Driven Advertising
HOTELS

Our approach involves comprehensive data analysis, conversion tracking, A/B testing, and flexible budgeting to ensure optimal ad performance and maximize ROI.

We ensure that conversion tracking is in place and that it is accurate. We dig into conversion by demographics, psychographics, time of day, device and more. We routinely audit keywords and monitor actual searches to feed a flexible and evolving search strategy. We perform A/B testing on ad copy, creative and targeting. We work within your budget to reallocate to the channels and bids that are performing best in order to maximize your return on investment.

Let us take ads and advertising analysis off your plate so that you can focus your limited time on in-house guest experience. We’ll get them to the door, and you can take it from there.

Regular Oversight and Maintenance

We are committed to continuous improvement, from customized budget proposals to detailed performance metrics, ensuring the success of your campaigns.

Why Hire Lights On
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ACCURATE TRACKING

Comprehensive conversion tracking for a full picture of your customer's journey.

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KEYWORD RESEARCH

Detailed keyword research to optimize ad bids and build effective campaigns.

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COMPETITOR INSIGHTS

Competitive analysis to keep you ahead of industry trends.

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INCREASED RETURNS

Focused on maximizing ROI through effective ad strategies.

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