Hotel Internet Marketing
Lights On provides ongoing marketing services, as well as strategic engagements and consultative guidance to independent hotels and small hotel chains. Whether we are building you a new website or driving new traffic to your website, you will find our team is heavily invested in your best return on investment. Through transparency and web analytics you will get a clear picture of your performance.
Your website is the at the very core of your efforts. With one missing component, your other efforts can be completely wasted. How fast does your website load? Are you cannibalizing your search content? What is your conversion rate and funnel abandonment? If you don’t know, you are missing out on performance metrics that can make or break your hotel’s web direct channel.
Quality and quantity of traffic are the driving forces behind your site’s ROI. When is the last time you updated your keywords? Are you missing out on easy, cheap, and affordable web direct visitors and conversions? Let us help you take a closer look.
Is your brand accurately portrayed online? How do you handle negative reviews? Are you part of the conversation and really engaging your guests? These are essential questions that must be answered if you are to protect and grow your brand.
You can arrange for initial review of your website and current marketing efforts by contacting us today.