About Us.

3:10 AM
HI •
6:10 AM
CA
Our Story
About

In April 2014, Lights On was founded with the vision to combine the experience and knowledge of web direct marketing and revenue management into one comprehensive service. Over the past 10 years, we have evolved into a full-service marketing powerhouse, offering innovative solutions and revenue management services that drive success for our clients.

Lights On was born out of a desire to not just manage, but to make a lasting, impactful difference for independent hotels, resorts, and micro chains. We focus on providing powerful insights and strategic engagements that elevate our clients above the competition. Our commitment to aiming high and delivering exceptional results has positioned us as leaders and innovators in the industry.

Our journey from a startup to a recognized name in the hospitality space is a testament to our dedication, expertise, and the trust our clients place in us. We continue to strive for excellence, helping our clients achieve their goals and make a significant impact in their markets.

Our Vision
About

At Lights On, our mission is to eliminate departmental silos across all industries, ensuring that marketing strategies are informed by revenue insights and vice versa. We aim to empower business leaders and owners to access and understand core data metrics, driving improved outcomes and sustainable growth for their enterprises. Whether in hospitality, tourism, restaurants, or beyond, we are dedicated to providing integrated solutions that enhance collaboration and boost business success.

Marketing has changed dramatically over the years and with the advent of the web the ability to understand your guests and the process of turning lookers into bookers has evolved. Until recently technology costs have limited the smaller businesses from participating in this change.

At Lights On we’ve made it our mission to empower hotel managers and owners to utilize these now core data metrics to improve their business outcomes.

Marketing has changed dramatically over the years and with the advent of the web the ability to understand your guests and the process of turning lookers into bookers has evolved. Until recently technology costs have limited the smaller businesses from participating in this change.

Our Team
OUR TEAM

Our team at Lights On represents the industry's best and brightest, bringing together diverse talents and thought leaders across various specialties. With deep technical backgrounds, bold creatives, and unparalleled revenue expertise, our combined experience produces exceptional results for our clients. We offer a broad range of services, from cutting-edge digital marketing to strategic revenue optimization. Our dedication and collaborative approach have earned us recognition as one of Hawaii's Best Places to Work by Pacific Business News in 2024, reflecting our commitment to excellence and innovation.

WILL SONG
CEO
will@lightson.co
PATRICK AHLER
PRESIDENT
patrick@lightson.co
PETER SHEEHAN
DIRECTOR OF REVENUE
psheehan@lightson.co
EPHRAIM BOTULAN
DIRECTOR OF MARKETING OPERATIONS
ebotulan@lightson.co
CHRIS CHING
DIRECTOR OF CLIENT SERVICES
cching@lightson.co
KAYCEE YOSHIOKA
Director of Revenue Management
kyoshioka@lightson.co
ANTONIO "TONY" BUMANGLAG
DIRECTOR OF PERFORMANCE MARKETING
abumanglag@lightson.co
ALLISON KRONBERG
PERFORMANCE MARKETING MANAGER
akronberg@lightson.co
JACKIE TU
CREATIVE DIRECTOR
jtu@lightson.co
CONOR DOI
REVENUE ANALYST
cdoi@lightson.co
KRIS WHITE
SOCIAL MEDIA SPECIALIST
kwhite@lightson.co
ANDREI KAMAROU
WEBFLOW SPECIALIST
akamarou@lightson.co
At the Forefront
We Are

Lights On’s innovative blend of services is at the forefront of hospitality solutions, but our expertise extends to helping businesses across various industries. Our comprehensive, data-driven digital marketing and revenue management strategies ensure clients gain increased visibility and maximize revenue in competitive markets. Our proven model has consistently helped our clients outperform the competition, delivering exceptional results time and time again.

Industry Acolades

In April 2014 Lights On was formed to integrate the experience and knowledge of web direct marketing and revenue management in one service.  Lights On is focused on providing powerful insights and strategic engagements to independent hotels, resorts and micro chains. Born out of the desire to not just manage, but to make a lasting, impactful difference for our clients, Lights On aims high and delivers.

Pacific Business News Hawaii's Best Workplaces

2024

American Advertising Federation

Hawaii Chapter Pele AwardWinner for Online/Interactive 2021 and 2017

Pacific Business News Hawaii’s 50 Fastest Growing Companies

2019 and 2018

Adrian Awards from the Hospitality Sales and Marketing Association

International – Advertising, Digital Marketing, and Public Relations 2016

Horizon Interactive Web Design Award  

2016

Flip the Switch

Thank you for your inquiry! A member of our team will be in touch with you.
Oops! Something went wrong while submitting the form.

We use data to shed light on insights,

opportunities, and issues that have a

big impact on your bottom line.

47%
AVERAGE YOY REVENUE GROWTH
50+
businesses managed
$347M
ANNUAL sALES DELIVERED FOR OUR CLIENTS